The History of Civic Media

The complete history of Civic Guides is intertwined with the history of post-war Australia, starting with a happy chap named Cedric.

Cedric wears a peaked cap and a smile, pointing the way since 1954 when Sydney and Melbourne installed a Norwegian invention, the City Guide – the beginning of billboard advertising. It was free to the public and displayed the democratic mapping of the growing metropolis. The boards were kept in glass frames, had revolving maps and were found in the city’s most iconic entry-points and gathering places.

advertising local community billboards civic guides

Getting to Know Cedric

In post-war Melbourne, Cedric was the man of the moment. He was a friendly guide with the most trustworthy information for locals and tourists alike. His energetic catchphrase was everywhere: “Where to go, and how to get there!”

There was a City Guide everywhere you looked: at Circular Quay, under the clocks at Flinders Street Station, in large hotel foyers, outside banks and post offices, by Melbourne Town Hall, outside tourist bureaus, the list goes on. The guides were making a statement in modern mapping and helping the public.

Expanding across Australia

In 1965, City Guides changed its name to Civic Guides and became a local business, rolling out billboards into country towns and becoming a common feature in Australian landscapes. Outdoor signs help communities host and advertise their events, connecting people from across the country and bringing them together for mutual benefit.

In the digital age with everything changing around them, the Civic Guides remain the bricks and mortar of direct communication. You’ll find them from St Kilda to Kings Cross, Alice Springs to Hobart, Darwin to Bundaberg and so many places in between.

They are immediate. They are unmodified. They are local, and they stand at gateways of high foot traffic and busy passing trade. Start your billboard advertisement today by calling us or contacting us online.