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Farm Aid Telethon billboard

How Effective Is Billboard Advertising in the Digital Age?

How Effective is Billboard Advertising in the Digital Age? With much of the marketing world focused on social media and mobile devices, some people wonder whether billboards are outdated as an advertising strategy. However, small businesses, big brands like McDonald’s and Coca-Cola, and tech companies like Netflix, Apple and Facebook continue to use them heavily.…

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Billboard for Easyturf in Melbourne

What Are the Essential Elements of a Great Billboard?

What Are the Essential Elements of a Great Billboard? Billboards are among the oldest and most effective advertising tactics around. However, it’s not one that’s executed with ease. There’s a fine art to designing a billboard advertising that captures the attention of passers-by and is clever enough to be remembered and build awareness for your…

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Billboard with large text and pink background

How to Create Truly Amazing Billboards

    Outdoor advertising can be a great way to attract customers and build your business’s reputation. In this article, we explore how to create a truly amazing billboard.   Think Outside the Box   Be creative and represent your business in a way that will make it memorable. To do that efficiently, you should…

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A Violet billboard with the the words"A place on the go"

The Dos and Don’ts of Outdoor Advertising

In the modern world, we can advertise everywhere. One popular method of advertising is outdoor advertising, commonly seen in the form of billboard advertisements. In this article, we will explore how and how not to do outdoor advertising.   Don’t: Require Fast Action Many billboards on roads and highways make the mistake of listing numbers…

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